Digital Marketing Specialist
We are hiring a Digital Marketing Specialist for a full-time, on-site position. The role involves managing and optimizing digital marketing activities, including web analytics and online campaigns, with a strong focus on improving performance and reducing CPA (Cost Per Acquisition). Collaboration with the content team and regular follow-ups to ensure seamless campaign execution are key aspects of this role.
Our company is rapidly expanding its digital presence, offering an exciting opportunity to contribute to a fast-growing e-commerce and retail ecosystem.
Key Responsibilities:
- Develop and manage digital marketing campaigns to increase ROI.
- Optimize campaign performance to reduce CPA.
- Collaborate with the content team to ensure cohesive marketing strategies.
- Analyze web analytics and use insights to refine strategies.
- Create and maintain a content calendar and ensure timely execution.
- Stay updated with digital marketing trends and implement best practices.
- Coordinate with the customer service team to address comments and feedback.
- Prepare performance reports and provide recommendations for improvement.
Requirements
Proven expertise in web analytics and online marketing.
Hands-on experience with e-commerce platforms such as Shopify, Zid, or Salla, preferably within a retail environment.
Strong familiarity with digital marketing trends, tools, and performance tracking.
Prior experience in the e-commerce or retail sector within Saudi Arabia is a plus.
Demonstrated ability to manage funded campaigns with a focus on increasing ROI and conversion rates.