E-Commerce Specialist
Activate Talent
Philippines
1 day ago
marketing
Our client is seeking an eCommerce Specialist to manage the day-to-day operations of their Shopify-based stores and drive online revenue growth.
Reporting to the eCommerce Manager, this role focuses on digital marketing, website optimization, and creating a seamless customer experience. You will plan and execute campaigns, analyze performance data, and ensure the eCommerce platform runs at peak performance.
Key Responsibilities
- Plan, create, and execute email and SMS marketing campaigns and flows
- Develop and manage the eCommerce marketing calendar (emails, SMS, web banners) ensuring brand-consistent creative and copy
- Maintain the product catalog with accurate, up-to-date product information
- Partner with developers to implement promotions and maintain a functional, on-brand website
- Monitor emerging eCommerce trends, review competitor sites, and recommend enhancements
- Oversee Shopify operations: product uploads, content updates, troubleshooting
- Optimize user experience to increase traffic, conversions, and revenue
- Coordinate brand promotions with the Trade Marketing Specialist
- Review social posts and ads with agency partners for quality and brand voice
- Manage surveys, campaigns, and testimonial sourcing/consent
- Analyze marketing data to refine campaigns; create weekly and monthly reports
- Serve as key contact for Amazon Accelerator, third-party marketplaces, apps, and content agencies
Requirements
- 2–3 years of marketing or eCommerce experience
- Bachelor’s degree in Marketing, Communications, or related field a plus
- Proficiency in Shopify, Google Analytics, and eCommerce apps
- Strong skills in Microsoft Office (Word, Excel, PowerPoint)
- Ability to analyze customer data and sales trends
- Knowledge of HTML and basic web design is a plus
- Strong written and verbal communication; proactive problem-solver
- Able to work independently and collaboratively in a fast-paced environment
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