Sales Development Representative

***NOTE: Not accepting applicants who need Visa sponsorship to work in Malaysia. ***

Business Development Representative (BDR) – Malaysia

The Role

Anchanto Malaysia is seeking a proactive, organized, and creative Business Development Representative (BDR) who will manage full-funnel outreach—from outbound and inbound lead generation to event-driven marketing and campaign coordination.

This is a non-closing role focused on activating opportunities and driving commercial visibility in the Malaysia market.

The ideal candidate:

• Is structured in prospecting and confident in collaborating with sales, marketing, and channel teams.

• Has strong understanding of B2B SaaS sales, eCommerce, logistics, or supply chain technology.

• Possesses excellent communication and prospecting skills.

Key Responsibilities

1. Sales Development (Inbound & Outbound)

• Execute outbound prospecting campaigns (lost leads, cold outreach, sequences).

• Qualify and engage inbound leads across multiple touchpoints (web, events, referrals).

• Apply ENCHANT Methodology based on Challenger Sale, and BANT qualification framework.

• Book meetings with qualified decision-makers and warm leads for sales.

• Maintain accurate tracking of pipeline activities in CRM (HubSpot or equivalent).

2. Event & Campaign Activation

• Identify relevant industry events and coordinate with the sales team for participation.

• Assist with planning, logistics, and follow-up for internal and external events (e.g., eTail, eCommerce Expo).

• Collaborate with industry bodies to co-host events or distribute EDMs.

3. Marketing Coordination

• Work with the marketing team to align campaigns with target accounts and outbound efforts.

• Help localize global marketing content for Malaysia (emails, landing pages, collaterals).

• Track performance of local paid campaigns and provide feedback to improve lead quality.

• Own feedback on content for landing pages, digital campaigns, and local website branding.

4. Market Intelligence & Lead Research

• Research and enrich contact lists for prospecting (decision-makers, partners).

• Monitor competitor activity and trends across eCommerce, retail, and logistics.

• Share insights with commercial and marketing teams to inform positioning.

5. Collaboration & Reporting

• Report weekly on pipeline activity, meeting conversion rates, and campaign effectiveness.

• Coordinate internally across sales, partnerships, and marketing to ensure outreach is aligned with business priorities.

Qualifications

• 4+ years of experience in Sales Development, Business Development, or a similar role (preferably in B2B SaaS, eCommerce, logistics, or supply chain technology).

• Proven experience with lead generation, outbound prospecting, and cold calling.

• Strong understanding of CRM tools and lead management processes.

• Clear evidence of results in:

  • Outbound prospecting

  • Designing sequences

  • Writing short/medium-form content

  • Using LinkedIn and social media for business development

• Excellent verbal and written communication skills.

• Ability to work independently and manage multiple tasks effectively.

• Strong analytical skills with ability to assess sales data and improve outreach strategies.

• Experience in handling objections and qualifying leads for software solutions is a plus.

Key Performance Indicators (KPIs)

Lead Generation & Sales Development

1. Meetings Booked (Irrespective of Channel)

   • Number of qualified discovery meetings scheduled for the sales team (weekly/monthly target).

2. Lead Qualification Rate (Inbound/Outbound)

   • Percentage of leads qualified and moved to opportunity stage.

3. Outbound Activity Volume

   • Number of sequences, outbound emails, LinkedIn messages, and cold calls made.

4. Meeting Conversion Rate

   • Ratio of MQLs/SQLs successfully converted into meetings.

5. CRM Hygiene & Data Accuracy

   • Consistency and accuracy of updates and tracking in CRM (notes, tags, statuses).

Marketing & Campaign Coordination

1. Event-Driven Lead Generation

   • Number of leads sourced or engaged through events, webinars, or partner activations.

2. Event Participation ROI

   • Number of meetings, MQLs, or SQLs generated per event (tracked against each activation).