Social Executive

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

About Social@Ogilvy: At Ogilvy, we believe in making brands matter. Social@Ogilvy is at the forefront of defining the next generation of marketing communications, driving word-of-mouth and action for our clients. We are a dynamic, fast-paced team passionate about connecting brands with people online in meaningful ways.

The Role: We are looking for a highly motivated and detail-oriented Social Media Executive to join our growing Social@Ogilvy team. This role is crucial for the seamless execution of social media campaigns and content, providing essential support to the Social Manager. You will be the go-to person for ensuring our social content is always on point, on time, and making an impact. This is an excellent opportunity for someone with a "can-do" attitude, a thirst for knowledge, and a genuine passion for the ever-evolving social media landscape.

Key Responsibilities:

1. Social Media Content Execution & Coordination:

• Assist in the development, organization, and management of social media content calendars and asset trackers for assigned clients.
• Ensure all content posts are kept up to date on client documents and proactively alert the team to any changes, blockers, or potential delays.
• Prepare social research into current trends, topics, and competitor activities to inform content ideation and strategy.
• Contribute to the development of creative content angles and ideas, including preparing design examples and basic visual mock-ups.
• Assist in content creation for social media posts, including drafting compelling copy, preparing visual references, and basic video shooting/editing.
• Prepare and format all social media materials for internal review, client approval, and final publishing.
• Manage file keeping, ensuring all content assets, project documents, and client feedback are properly stored and easily accessible.

2. Community Management & Engagement Support:

• Monitor social media channels daily for client mentions, comments, direct messages, and relevant conversations.
• Assist in drafting timely and appropriate responses to community engagement under the guidance of the Social Media Manager.
• Support influencer identification and research for client campaigns, including compiling lists and initial outreach.
• Track influencer deliverables and monitor their content performance.
• 3. Administrative & Project Coordination:

• Provide excellent project coordination and administrative support, including agenda setting, meeting preparation, scheduling, status reports, and timeline tracking.
• Support the preparation of presentation materials for internal and client meetings.
• Assist in scheduling and coordinating meetings, including preparing agendas and minutes.
• Manage internal tools (e.g., Maconomy) to support PO creation, job code creation, and activity reporting processes.

    4.   Research & Insights Support:

• Conduct thorough research on industry trends, competitive analysis, and new social media features/platforms relevant to client businesses and new business development.
• Assist in compiling data and insights for proposals, business development pitches, and internal learning.
• Monitor industry news and updates, sharing relevant information with the team.

  5. Performance Tracking & Reporting:

• Assist in building reports by analyzing organic and paid social media performance data.
• Compile basic post-event/campaign reports, including key metrics, observations, and initial recommendations.
• Understand that work needs to be delivered to the client’s scope of work, KPIs, and timelines.

  6. Event Coverage & On-Ground Support:

• Assist the social team in covering client events and on-ground activities, including content capture (photos/videos).
• Prepare necessary event materials (e.g., mic, props, phone stand, talent sign-off forms, charging devices).

Qualifications & Skills:

• Experience: 0-2 years of related industry experience in social media, digital marketing, or communications (fresh graduates with relevant internships are encouraged).
• Social Media Acumen: Strong grasp of the social media space, online media jargon, and technology. Familiarity with content algorithms and advertising formats on key platforms (Facebook, Instagram, TikTok, XiaoHongShu, YouTube, LinkedIn, etc.).
• Communication: Excellent written and verbal communication skills. Able to communicate effectively with co-workers and working-level clients.
• Organizational Skills: Highly organized with a keen sense of attention to detail and robust follow-through.
• Problem-Solving: Effective problem-solving skills and a resourceful approach.
• Technical Proficiency: Knowledgeable in using social media tools (e.g., Sprinklr, Brandwatch, native analytics) and proficient in Microsoft Office Suite (PowerPoint, Excel, Word). Basic video editing/graphic design skills are a plus.
• Team Player: Ability to interact and collaborate effectively with diverse internal teams and external stakeholders.
• Curiosity: Relentless curiosity, a nose for news & trends, and a hunger for what makes great social content.
• Work Ethic: Passion and pride in driving great work, coupled with a strong work ethic.

NOTE: This role involves close collaboration with an alcoholic beverage brand. Candidates should be fully comfortable with the nature of the product and related marketing activities.

What You'll Learn & Apply:

• A deep understanding of what makes great social work and what it takes to make it happen.
• Proficiency in using internal and external research capabilities to prepare in-depth analyses.
• The ability to stream briefs into the right workflow (e.g., Content Studio/creative process) based on integrated marketing communications principles.
• How to manage expectations of internal and external stakeholders effectively.
• Relationship-building skills with internal and external stakeholders to facilitate project outcomes.

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.